Premium Quality
Only the finest ingredients in every crunchy bite.
Father First. Entrepreneur Next.
Born from a father's promise.
"I am a father before I am an entrepreneur. The food I create must be safe enough for my own daughter. If I don't serve it at my table, it will never carry our name."
Simer's began with a simple but powerful thought. Our founder wanted food he could feed his daughter without fear. Not just safe. Not just tasty. But truly trustworthy.
Raja Bajaj
Founder, Simer's
The ingredient
Foxnuts, the original superfood.
Hand-picked from the wetlands of Bihar, sun-dried, roasted in small batches and finished with globally inspired seasoning. Light, crisp, plant-based — and a snack the world is just discovering.
- 90 kcalper pack
- 0gtrans fat
- Plant-basedprotein
- Roastednever fried
About Us
"At Simer's, we believe indulgence and balance aren't mutually exclusive. Rooted in the richness of Indian superfoods and crafted for modern lifestyles, Simer's brings a gourmet twist to everyday snacking. Our signature roasted makhana—fox nuts—is light, crisp, and globally seasoned while honoring its traditional heritage. Every pack is designed for people who crave snacks that satisfy multiple needs: flavour without guilt, texture without heaviness, and substance without compromise. Whether it's a quick office bite, post-workout refuel, late-night craving, or something to share with family, Simer's delivers a clean, satisfying crunch. Our goal is simple: elevate Indian superfoods for the global consumer—premium, approachable, and genuinely crave-worthy. Simer's — traditional roots, global crunch."
